Eclor : cheers with Quai des Orfevres
All in one
Winning two brands of cider: Ecusson and Loïc Raison, and one of fruit juice mixed with milk: Danao, this was a sweet reward for QDO. Orchestrated by VT Scan Consultant, Quai des Orfevres won the pitch against Change, Hemisphere Droit and Jesus. The agency managed by Richard Cohen, Olivier Ferran and Patrick Walhain now handle the advertising of the 3 brands in all major media. BETC was the former agency.
3 brands, 3 new concepts
The common objective of these brands is be repositionned to gain a new momentum. "In French people's mind, cider is associated with very special moments and places", says Olivier Ferran, Director Commercial of Quai des Orfevres. This will show that cider is also a real drink for aperitif. "
About Danao, sold by its founder to Eclor, we want to maintaing a link with consumers in a market of fresh fruit juices booming. "People like the product but are not loyal to the brand," says Olivier Ferran. TV Campaign for Danao begins Spring 2014 and Ecusson and Loic Raison's billboard and magazines on Summer 2014.