Loïc Raison is back
With the objective to convince consumers to drink cider, not only with pancakes, but in many other occasions, Loïc Raison has assigned Quai des Orfevres. the raspberry cider.
QDO puts forward the aperitive with the "rasperry flavoured" cider. Loic Raison is introduced as a strong character person due to his Brittany origin. Loik speaks with humor without taking himself too seriously.
The brand has decided to run billboard campaigns, with additional operations in restaurants and music festivals.